HERO Partners with Sex Coach Ruby Josif to Advance Sexual Health Education

As a socially responsible condom brand, dedicated to promoting safe and informed sexual health, we’re excited to announce our new partnership with Ruby Josif; a certified holistic sex coach. Ruby’s work focuses on empowering individuals, particularly women, to reclaim their sexual confidence, reconnect with their bodies and navigate sexual wellbeing with clarity and agency.

This collaboration unites HERO Condoms’ commitment to high-quality, safe sex solutions with Ruby’s expertise in sexual health and pleasure education. Together, they will create a series of educational articles, practical resources and engaging content designed to inform, inspire, and destigmatise conversations about sexual health, consent and pleasure.

“HERO Condoms isn’t just about protection – it’s about supporting our community to feel empowered by the choices they make, when it comes to sex,” said David Wommelsdorff, HERO Condoms Co-Founder/CEO. “Partnering with Ruby Josif allows us to reach more people with insights that go beyond the basics into holistic sexual wellbeing.”

Ruby Josif added: “I’m deeply passionate about supporting people to create safe, fulfilling and pleasurable sexual lives. Partnering with HERO Condoms is a wonderful opportunity to provide people with accessible, practical and holistic sex education and perspectives that support their sexual confidence and wellbeing.”

The partnership will feature expert-led content across HERO Condoms’ channels, alongside collaborative initiatives that foster open, inclusive dialogue around sexual health. Together, they aim to break down stigma and support individuals in making empowered choices.