About us

Health, Empowerment, Respect, One-for-One

We believe in the transformational potential of business, and are steadfast in our commitment to creating a more fair and equal world. At HERO we believe in real action, sparking meaningful change and empowering the people who inspire us. Our focus is on creating a new conversation around sexual and reproductive health rights, diverse gender identities, and the significance of consent, to shift the industry paradigm and move beyond traditional stereotypes associated with this category.

We are a socially responsible condom company, which means that for every condom sold, a condom is donated to a community in need. All HERO Condoms are made in a world class manufacturing facility and are comprehensively electronically tested and produced in accordance with International Standard ISO 4074:2002. Our condoms are dermatologically tested, paraben-free and vegan friendly.

The HERO brand has four key pillars: Health, Empowerment, Respect, One-for-one.

These pillars inform us and guide our vision to become a global healthcare company with a purpose and passion for helping communities in need.

Health

Safe sex is sexy. But it's more than that. We believe sexual & reproductive health rights including safe access to health services and full, inclusive health & sex education, are human rights. Contraception is just one (big) part of sexual health - and health and wellbeing generally - but it's an important one.

Empowerment

We are committed to building a brand that reflects a new empowered generation, and a new conversation about sex. This means supporting our community to feel empowered by the choices they make, when it comes to sex. A big part of that is ensuring our brand elevates, empowers and amplifies the voices of people who inspire us. Representation matters, especially in an industry like ours, and we are excited to release content, campaigns and collaborations which empower all people to discover and celebrate their sexuality and sexiness.

Respect

Respect for others, respectful relationships and respect for the environment. Creating a new conversation about sex, sexiness & sexual and reproductive health rights means centering these conversations and practices around mutual respect, and importantly, consent. Respect also means acknowledging the role we should play in creating a more equitable, fair and safe world, by ensuring people are respected (and represented) for who they are, in all their diversity.

One-For-One

Our 1-for-1 model means that alongside focusing our brand's activities on empowering a new generation to create and amplify new conversations, we accept the responsibility all companies have, to give back to the people who inspire us, and to those who need our support. For every HERO condom sold, one is donated to a community in need.